Digital products, processes and AI — without building a full digital team.
External senior digital capacity for companies that want to modernize, automate or build a digital product — without hiring a permanent product, UX or frontend team for it.
The situation
Many companies need modern digital capability — but a permanent internal team for it rarely makes commercial sense. The result: important initiatives stall because nobody internally has the time or specialist knowledge.
- No dedicated product, UX or frontend team — and no need to build one permanently.
- AI and data evaluation are expected, but the internal profile for them is missing.
- The website or platform has aged, yet a relaunch feels large and risky.
From initiative to a working system
- Initiative
- Clarify
- Structure
- Build
- Hand over
What Mitterberger:Lab takes on
External senior capacity that can own a digital initiative end to end — from structure through UX and build to handover. No freelancer patchwork, no coordinating several trades on your side.
- One point of contact for structure, UX, frontend, data and AI.
- Initiatives are scoped as a range, not a blind flight.
- A cleanly documented handover so your team can carry on.
What changes
Instead of
- Building and utilizing a digital team
- Coordinating several freelancers
- Postponing initiatives for lack of internal time
- A large, risky relaunch
- Leaving AI topics untouched
You gain
- Senior digital capacity focused on your initiative
- Modernization in controlled steps
- Automation where it saves real effort
- Understandable dashboards instead of data silos
- A system your team can carry on itself
Capability areas
Digital products & platforms
Customer portals, internal applications and platforms — from structure to a working, maintainable system.
Website & platform modernization
Modernizing what exists in controlled steps rather than risking everything at once.
UX & frontend
Understandable, performant interfaces — from research to a cleanly built frontend.
Process automation
Automating recurring workflows so your team wins back time for what matters.
Data & dashboards
Bringing scattered numbers together into an understandable basis for decisions.
AI-assisted processes
Applying AI exactly where it measurably reduces friction, repetition and information load.
Cooperation models
Initiative / project
A clearly scoped initiative from structure to handover.
Digital sparring partner
An experienced outside view for direction decisions before anything is built.
External digital capacity
Recurring capacity as a reliable external digital team.
Related services
Product & Platform Analysis
This analysis treats the product not as an isolated artifact, but as a coherent system of goals, user groups, features, technical constraints, and organizational dependencies.
Website Upgrade
Your website works but looks dated or fails to convince? I modernize design, usability, speed and conversion.
Content & Information Architecture Analysis
This analysis examines how content is structured, labeled, and discoverable.
Automation
Less manual work, more time for your business. I automate processes and connect website, email, CRM, calendar and AI.
Dashboards & Decision Views
This module translates data into role-specific perspectives, aligned with decision cycles, accountability, and maturity level
Design System Strategy
This module aligns target users, product landscape, technical platforms, and organizational reality into a coherent strategy.
Selected work

Sixfold OS
The operating system for product maturity.
Schantl Interiors
Translating Spaces into Digital Experience – Website for Schantl Interiors
Dollinger Events
The website was fully re-conceptualized (UX) and designed (UI).

Aurox Intelligence
Simulation-first Financial Intelligence for Transparent Decision Making.
How collaboration works
- 01
Understand
Capture the initiative, goal, systems and constraints cleanly.
- 02
Structure
Define scope, architecture and priorities — in feasible steps.
- 03
Build
Senior delivery of UX, frontend, data and automation.
- 04
Validate
Test and sharpen with real users and data.
- 05
Hand over
A documented handover so your team can continue independently.
Direct answers
Yes. You get product thinking, UX, frontend, data and AI in one place — project-based or as recurring capacity, without building an internal team.
Yes. Initiatives are set up in feasible steps and scoped as a range. What matters is a clear initiative, not company size.
Yes. Modernization in controlled steps is often the better path than a big relaunch — with clear prioritization of what delivers impact first.
On request, yes. Equally, a clean handover is possible so your team can continue on its own — that's your call.