E-commerce & Retail
CRO optimises the button. We audit whether your funnel data even tells the truth.
Why it fits
- Conversion is the business → drop-off, friction, and checkout UX are constant, quantified pains.
- Heavy tracking stacks (GA4, GTM, tag soup) → analytics-integrity and event-taxonomy problems are rampant.
- BFSG makes consumer e-commerce accessibility a legal requirement, not a nice-to-have.
- Consent/tracking is both legal exposure and a measurement problem (consent-limited data).
When an audit makes sense
Checkout / cart abandonment that CRO tweaks haven't fixed
A tracking stack nobody fully trusts; conflicting numbers across tools
A BFSG accessibility deadline or complaint on the storefront
Consent banner changes tanking measured conversions → consent + measurement audit
Buying behaviour
- Head of E-commerce, Head of Digital/Growth
- CRO/Analytics leads; metrics-native
- Faster, ROI-driven
Regulatory context
- BFSG / EAA + WCAG 2.2 — consumer e-commerce is squarely in scope (order, checkout, contact forms).
- GDPR + Consent Mode v2; consent-limited measurement is now the default reality.
- Austria/Switzerland national specifics (DSG, revFADP) for cross-border sellers.
How we position
- “CRO agencies optimise the button. We audit whether your funnel even tells the truth — and whether your store is legal under BFSG.”
- Pair accessibility and conversion: accessible checkouts convert better and satisfy the law.
- Frame consent as a measurement-quality problem, not just compliance.
Recommended services
Conversion & Drop-off Analysis
Drop-offs are interpreted through the lens of expectation, effort, risk, and trust.
Data Validation & Quality Assurance
Validation checks completeness, consistency, plausibility, and reproducibility of collected data.
Event & Tracking Design
Tracking starts in understanding user actions, decisions, and uncertainty.
Consent & Trust Design
This module designs consent flows, cookie banners, and choice dialogs that are clear, fair, and reversible.
Accessibility Audit (WCAG 2.1+)
An accessibility audit evaluates digital products against WCAG 2.1+ standards across visual, motor, cognitive, and technical dimensions.
Relevant case studies
Schantl Interiors
Translating Spaces into Digital Experience – Website for Schantl Interiors
3D Bicycle Configurator
Designing an immersive web-based 3D bicycle configurator that transforms product exploration into an engaging digital experience.
Dollinger Events
The website was fully re-conceptualized (UX) and designed (UI).
Direct answers
No. We don't run campaigns. We're independent of media spend and tell the truth about the funnel and the data beneath it — that's the difference.
Yes. We assess against WCAG 2.2 and map findings to BFSG relevance — including order, checkout, and contact surfaces.
Clarity about your system — with evidence.
A structured, independent audit with a prioritised, buildable path. No credentials, NDA before any confidential access.