Industrial / Manufacturing (Mittelstand)
Small frictions, multiplied by every user, every day.
Why it fits
- B2B portals, configurators, spare-parts commerce: heavy interaction debt and IA/flow problems.
- Deep domain expertise, thin digital-product muscle — a trusted outside systemic read is missing.
- Industrie 4.0 / IoT / AI ambitions: systems and AI-readiness framing resonates.
- Internal tools where small frictions quietly cost real operational time.
When an audit makes sense
A customer/dealer portal or product configurator with adoption or support-load problems
A spare-parts / B2B commerce funnel underperforming
An internal tool that quietly costs operators time every day
An Industrie 4.0 / AI initiative needing a feasibility read
Buying behaviour
- Head of Digital/IT, Managing Director (often owner)
- Head of Service/Aftersales; pragmatic, ROI-focused
- Relationship-led, thorough, trust-heavy
Regulatory context
- Lighter consumer-regulatory load, but GDPR applies; BFSG hits consumer-facing commerce.
- Rising NIS2 / cyber-resilience attention for industrials.
- Export orientation means multi-market digital compliance (EU and beyond).
How we position
- Speak operations and cost, not design fashion.
- An independent baseline before you spend the transformation budget.
- Place AI where it earns its keep in your operation.
- German-language, DACH-local credibility as a real advantage.
Recommended services
Product & Platform Analysis
This analysis treats the product not as an isolated artifact, but as a coherent system of goals, user groups, features, technical constraints, and organizational dependencies.
Error & Friction Mapping
This module maps where and why users fail: error messages, drop-offs, empty states, and unexpected behavior.
Content & Information Architecture Analysis
This analysis examines how content is structured, labeled, and discoverable.
Qualitative & Heuristic UX Audit
A UX audit systematically evaluates a digital product using established usability heuristics, psychological principles, and real-world usage contexts.
Roadmapping & Decision Logic
This module designs roadmaps as learning systems that adapt to evidence instead of ignoring it.
Relevant case studies
Direct answers
Especially then. We bring the systemic product and UX read that's often missing internally, and translate it into concrete operational savings.
A focused audit yields a prioritised fix list with a clear effort/impact read — enough to act on immediately rather than launch a long programme.
We're deliberately delivery-neutral. We diagnose and prioritise; your team or a build partner can implement — which keeps our findings trustworthy.
Clarity about your system — with evidence.
A structured, independent audit with a prioritised, buildable path. No credentials, NDA before any confidential access.